Congratulations to Anna Kendrick’s ‘Pitch Perfect 2’ on its recent box office success. Its debut far surpassed pre-weekend projection with a $69.2-million opening weekend. ‘Pitch Perfect 2’ was featured at the 2015 inaugural Bentonville Film Festival along with Altar Identity Studios ‘Big Stone Gap’ (Winner ‘Best Ensemble’). The Bentonville Film Festival sponsored by Walmart, celebrates women and diversity in film.
‘Big Stone Gap’ falls right in line with current box office trends and strikes a chord with the underserved female audience. The Picturehouse theatrical release opens nationwide on October 9, 2015.
Below are two great articles that illustrate the box office strength of female-centric or mostly female-targeted films.
May 19, 2015
“Analysts say that this summer’s films will likely set records, helping box-office receipts climb to a projected $11.2 billion by the end of 2015. Much of that revenue is expected to come from female-driven films that are being paired strategically with male-centric films as counterprogramming to help boost the overall box office.”
May 21, 2015
“Last weekend, this weekend, and many more weekends to come serve as evidence that female-centric films should not be considered a niche or a sub-genre, but rather an equal and equally important part of a potentially thriving theatrical business.”