Females are the biggest consumers in the United States,
so why are there so few films made for them?
Vice President, Media Society
September 17, 2015
One major demographic that is often overlooked by investors considering film investment is the female audience. The global female population totaled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. The average disposable income amongst women is the highest it’s ever been. By honing in on this market, investing in film production can lead to an excellent source of passive income.
Women as Consumers
- Women make or influence 85% of all consumer purchases including everything from autos to health care.
- Over the next decade women will control two thirds of consumer wealth in the United States.
- 75% of women identified themselves as the primary shoppers in their households
- 92% of women pass along information about deals or finds to others
- However, 91% of women say that advertisers don’t understand them.
Making Films That Target the Female-Audience
In Hollywood, this trend is slowly being remedied. In the Comedy genre, movies like Bridesmaids proved that a primarily all-female cast could deliver to the tune of a $288M global box office haul. Melissa McCarthy has starred in three films since that have grossed over $100M (Identity Thief, The Heat and Spy). In 2015, Amy Schumer’s Trainwreck has grossed over $135M globally thus far and Pitch Perfect 2 has eclipsed $285M.
Romantic Dramas have also provided blockbuster results as well with Fifty Shades of Grey ($569M Global Box Office), The Fault in Our Stars ($307M Global Box Office), Safe Haven ($97M Global Box Office) and The Vow ($196M Global Box Office) leading the way since 2012.
Of course, there is still a long way to go.
Strong Women in Film
One way to invest in the female marketplace is by backing projects being produced and/or directed by women. These two women have made a remarkable name for themselves.
Adriana Trigiani is a novelist, writer, and director. Early in her career, she was a writer for The Cosby Show and A Different World. She then turned her attention to writing novels before becoming well known in the independent film world for her work on successful documentaries. She is currently working alongside Gigliotti directing Big Stone Gap, which is based on a novel she wrote about her hometown in Big Stone Gap, Virginia.
Consider Investing in Women in Independent Film
Investing in film production is a great way to diversify your portfolio. To maximize your earning potential, consider film investment that features women, as it can lead to lucrative earning potential.